In the high competition around, it is very hard to create a brand and even harder to maintain it after establishing because it needs to fulfill certain degrees of expectations from the initial supporters and keeping it perpetual to meet the rising demands and modifications. So the feedbacks and suggestions are always going to be there to mark their presence along with the development of any institution and makes it compulsory to satisfy the consumers who have been the backbone of the success which followed. This scenario makes it vital to maintain an excellent public relation between the consumers and service providers when the service sector over ran the other two sectors contributing more than 50% in the GDP of the nation.
The busiest century hitherto thus makes it hard for people to engage in face to face communication, Although meeting a person is better than online communication but if the complaint isn’t sensitive in nature one can save a great deal of time and effort to travel miles to reach the relative office and register the dissatisfaction or query. And here originates the need for establishing well organized online Public relation portals, where people can reach anytime without having to step out of their workplaces or houses and commute far off distance, and it provides high order of satisfaction between the two parties providing them the medium of communications and solutions at their finger tips.
They can prove out to be very essential and fruitful for strengthening the relation between both the parties respecting and caring for each other's needs.
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